Strategic advice
A clear go-to-market strategy for the UK and European defence and public-sector market, aligned to real buyer needs, procurement routes and funding.
Strategic advice in detailGo-to-market as a service
Your go-to-market team for UK and European defence and security.
We open doors, shape demand and help defence and security technology companies win and scale. You get a local team without having to build one.
- 12 monthsFrom no UK presence to a first Ministry of Defence contract.
- £2.4mDefence innovation funding secured for one client.
- 20+Companies supported into the UK and Europe, as of summer 2026.
- 2015Founded in London. Staffed by veterans and former officials.
Who we are
Our team has first-hand experience of defence procurement, national security operations and defence suppliers. We translate your technology into capability that decision-makers understand, trust and fund.
Meet the team
What we do
We are the go-to-market function for defence and security technology companies entering the UK and European public-sector market.
Our services
How we do it
From market entry to sustained expansion, we help you build credibility, reach the right people and turn opportunity into revenue. You avoid the cost, delay and risk of building a local team too early.
How we work
Lower the risk of entering the UK defence and security market
Three services, run by one embedded team.
Business development
We act as your embedded go-to-market team: opening doors, engaging decision-makers and turning qualified opportunities into revenue.
Business development in detail
Customer success
We engage end users and stakeholders through delivery, build trust and position you for expansion beyond the first contract.
Customer success in detailClient outcomes
First Ministry of Defence contract within twelve months
From a zero UK baseline to a contract worth several million pounds over its life, after a proof of concept with Army Headquarters.
£2.4m RAF capability integration delivered at pace
Innovation funding secured and live trials across RAF platforms within twelve months, working with Dstl to meet Ministry of Defence requirements.
Companies we have worked with
Accreditations and memberships
Planning your UK or European market entry?
Tell us what you are building and who you need to reach.